Overview

423 Day, officially proclaimed by the City of Chattanooga in 2021, is a city-recognized celebration of Chattanooga’s culture, creativity, and community identity anchored in the 423 area code. Founded by LaSha' Rockymore-Mitchell and the Music, Fashion, and Arts Foundation, 423 Day is the anchor event for Chattanooga Week, highlighting the city’s artists, entrepreneurs, innovators, and civic contributors.

Purpose & Significance

423 Day was created to:

• Celebrate Chattanooga’s diverse communities and cultural heritage

• Elevate local artists, musicians, small businesses, and creatives

• Foster civic pride and community engagement

• Serve as the focal point of Chattanooga Week, anchoring multi-day programming

Key Features of 423 Day

• Community Celebration: Citywide events, parades, and block parties

• Arts & Culture: Live music, visual arts, performance showcases, and interactive installations

• Entrepreneurship & Small Business: Pop-ups, maker markets, and local vendor activations

• Civic Engagement: Proclamations, awards, and volunteer-driven initiatives

• Inclusive Participation: Accessible programming for all ages, abilities, and backgrounds

Community Impact

• Artists & Creatives: Paid opportunities, exposure, and cross-sector partnerships

• Local Economy: Vendor revenue, increased foot traffic, and promotion of neighborhood businesses

• Civic Engagement: Strengthened community pride and participation across Chattanooga neighborhoods

423 Day is more than a single event—it is a movement that amplifies the city’s cultural identity, promotes equity, and strengthens Chattanooga’s economy.